Complete Guide to Build a Successful Real Estate Website

Real Estate Technology
Saturday September 14, 2019

Complete Guide to Build a Successful Real Estate Website

The World is moving towards a digital age, If you are not using technology in your industry think again. If you are a real estate agent and have worked based on traditional methods of referrals, Please think again, you are missing a great opportunity, let me share some thoughts According to the National Association of Realtors, Most of the People looking online for properties that were available for rent or sale 17 percent contacted real estate agents through online portals, you are losing this great potential. So exactly what you should think to do? “If you can’t beat them, join them” In this modern age buyer or tenants are more educated about market conditions, they know everything about the property even before in contact with a real estate agent. You can educate them with your website Setting up a real estate website is not difficult, You’ll need a domain name and hosting, and website builder like WordPress. Download Website Templates here

Setting Up: Domain, Hosting, Website Builder

  • Setting Up: Domain, Hosting, Website Builder
  • Domain Names ( Suggestions: NameCheap, GoDaddy )

The Domain name is the address of your website, People can find you online through this address, Most the people hardly think about it, but, it needs to matter to you. Your Domain name must be something simple and related to your business so that clients can see it and remember it.

Take for example these two domain names;

The First domain means many things, but second is good, the second one also adds your identity as an agent to your business

How to buy or register a domain name :

Step 1 – Find a Your Desired Domain Name through Domain Checker

The first step before buying the domain is domain name availability lookup, use godadddy tool to check domain vacancy.

Click on the following link

https://www.godaddy.com

Step 2 – Run a Domain Name Search using the domain lookup tool

Enter your desired name in the search bar and take it for a spin, the tool will show you a list of available options.

Step 3 – Pick Domain Name for your website

When you choose a domain name that you like, click add to cart button.

Step 4 – Complete the Domain Name Registration process

Complete the payment, you will be redirected to the Control panel. Where you can set up your domain with hosting.

  • Web Hosting ( Suggestions: InMotion Hosting, A2 Hosting)

Web hosting is a place where you keep website files, every one access website through a domain name. There is a lot of web hosting service provider, just browse and fee out a web hosting provider that’s good for your business.

  • Choose Your Platform ( Suggestions: Weebly, Wix, WordPress )

The First thing you will need to do is choose the right CMS, there are a lot of free or affordable site builders available, they are not same, so before choosing to weigh the pros and cons.these Cms is website builder, today website builder is very advanced, you can build your website within minutes, in most of the cases these website builders are free.

You can use building blocks to design your website. Choose the website builder from the following :

www.weebly.com/themes.

www.Wix.com

www.wordpress.com

Highly recommend option is WordPress.org. WordPress comes with tons of themes. WordPress ecosystem has a massive number of plugins that you can use to perform additional functions of your site.

WordPress also has a content management system, which helps you to grow your website traffic using the content.

Adding Features to Your Real Estate Site
Good Design

As a real estate agent you know that the first impression is the last impression, so if you want to impress the client, show properties in a beautiful manner on your site.

Most property buyers are in a sort of dreamy mood when they are looking for a home. Can you be able to fulfill it? Of course, the investors are different from these homebuyers but who knows?

According to the National Association of Realtors, Buyers who use the internet to search home, most of them see photos of properties. So add good quality photos about properties on the website, it generates more leads.

Pictures tell a whole story, Professionals are expensive but consider it an investment into your properties.

Searchability

How most users search in real life, it is not about a simple search box. Search boxes only use to scan the whole websites.

When User looking for properties, they search in specific areas, between certain price ranges or even with a certain bedroom, bathrooms. make it easy for them, so they can find what they are looking for.

Dropdown boxes or search bar have key choice elements like Area, Property Type, and price. Don’t inundate your visitors with a lot of options to choose from.

Be Mobile Friendly

Maybe you have experienced surfing to a website through your mobile phone and finding that it looks very ugly or terrible, why this happened because the site likely is not for mobile. Most of the websites often do not play well with mobile phones. These sites are not mobile-friendly.

When you are building website remember this thing, your website must have responsive design. 50% of Users open website on mobile devices. If your website is not mobile-friendly it will alienate half of your penitential clients.

Word Press has responsive themes that automatically help make your website mobile-friendly

Be Comprehensive

As a real estate agent, you know the needs of your clients who look for properties. So remember Sales pitches you have had to run?

Apart from just providing information about the property itself, Provide or transfer knowledge to your website, Provide supporting information, such as nearby amenities, schools, shopping malls, highways, neighbourhood

If your website if for real estate investors provide market statistics

Allow for Quick Follow Up

Providing information and having a responsive design is good, but Always have an easy way for clients to get in touch with your

For this most of website use contact form, or some website use Call now, some use live chat.

Use these call to actions near where a client might be standing on the edge of deciding.

Educate

Provide Buyers the information needed to make good buying decisions, if your Prospective buyers are not connected with you, you can be sure he is connected with someone else.

Prove Buyers the complete information about the property, for example, this house is near shopping mall, highway or anything else that helps him.

Credentials

Make sure your prospective buyers know about you, tell them what you are doing and that others have acknowledged this.

Include everything about yourself, awards, and testimonials. Create trust between you and your clients.

Market Your Real Estate Website

After building a website next step is to market your website, just because you have a website does not mean visitor come flooding in.

Social Media Marketing

Social media marketing has been revolutionized over the past few years, Millions of people using social media on a daily basis, it has taken over so much advertising space. Use social media to promote your website and interact with prospects.

Use the Real Estate Hashtags to Optimize Your Content on social media

Generic Real Estate Hashtags #realestate #realtor #justlisted #broker #forsale #homesale #newhome #househunting #dreamhome #properties #homelisting #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #renovated #justlisted #reo #fixandfliphouses #homeevaluation

Real Estate Agent Hashtags #investmentsales #realestate #commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #homebuyers #homebuyer #realestateinvestment #propertyforsale #businessbrokerage #commercialboardofrealtors #business #realtoroffice #banking #invest

Customized Real Estate Hashtags #[Target Neighbourhood] #[Real Estate Team Name] #[Brokerage Name] #[Target City]homes #[Target City]property

Use Realtor Quotes

Real Estate Sayings

Use Testimonials:

Use Social Media Tools

Free Stock Photos :
  • Stocksnap.io
  • Unsplash
  • Burst by Shopify
Creating Real Estate Graphics

Infographics are a great way to engage with your clients.

InfoGraphics Example

Build Free infographics:

Use this too: Canva

Automate Social Media Posts

Buffer and Hootsuite are great tools to schedule social media posts.

Write Valuable Real Estate Blogs
  • Educate your audience
  • Write about the market and statistics
  • Write tips about buying home
  • Write guides about taxes and expenses

For more information click here

  • Write Real estate tips relating to buying and selling homes.
  • Showcasing events
  • Write content for awareness
  • Write real estate stories and testimonials
Search Engines and SEO

The Easiest way to get traffic on your website is that your website must be submitted in the search engine directory. Make sure all page of your website index-able. When people search about buying a home or selling home Google and Bing show them your website. These listing are free.

To rank your website on the first page of Google, it is very important, to focus on search engine optimization.

When you are writing the content of your website or writing a blog make sure you are using a keyword related to real estate for example Real Estate, Property, or other similar terms

Use SEMRush to gain strategic information on trends and keyword, some other tools are also available:

  • SEMRush
  • Moz
  • Google Search Console
  • Bing Webmaster Tools
List on Google Local Business

Submit your website to Google Local Business it’s free, they will guide you on how to promote your business.

Encourage Your Visitors to Register:

Create a Registration Form, make the registration process easy and smooth, build your potential customer database. This will help you with marketing.

Email Marketing

You have a lot of information on your site, this thing attracts a variety of customers, and this is where email marketing comes.

Targeted email marketing helps you to promote your properties through organizing campaigns

Use Email Marketing Tools for AB testing and Organizing your campaigns,

  • Vairt
  • Constant Contact
  • MailChimp
  • ActiveCampaign
  • Hubspot

Read More: 21 Rules of Email Etiquette to Make a Perfect Impression on Anyone

Why Email Marketing?
  • Email Marketing is a free and very effective way to generate leads and it really boosts your sales. It is extremely powerful.
  • Email is almost 40 times more effective than social media
  • With good and effective email marketing you can build a relationship with your customers
  • Every time you send an email, Actually yo recommending people about your brand
  • Email Generate Leads
  • you can use email marketing to generate hype. Build excitement about your product.
Website Templates

Download File

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