Will you believe me if I tell you that the number of people who go online consistently is increasing day by day with how accessible the internet is today? Well, it is. Not only that, Pew Research shows that constant internet usage among adults has been increased by 5% in the past 3 years. Since we all have already heard that offline marketing is not as effective as it used to be and it has really changed the way people shop and buys. You need Digital Marketing Strategy for your business to connect with your clients.
Connecting your audience at the right time in the right place has always been the base of marketing, so it indicates that you are required to interact with them on the internet, where they are already spending their time.
We effectively engage, attract, and delight customers online and talk a lot about inbound marketing at VAIRT but still get many queries from people all around the world about digital marketing so we planned to answer them. Let’s see what sort of questions people usually ask.
To connect with current and prospective clients, digital marketing encompasses all marketing efforts that require the internet or uses an electronic device, e.g: social media, email, search engines, and other websites.
Digital marketing and inbound marketing are virtually the same things but have a little difference.
Digital Marketing can occur online and electronically while the traditional marketing might exist in phone communication, print ads, or even physical marketing that indicates there are numerous endless possibilities for brands that involve video, social media, email, or website-based marketing offers.
With a variety of marketing tactics on a budget, you can even get creative and experiment because digital marketing has so many strategies and offers associated with it and you can even use tools like analytics dashboards to monitor the success with traditional promotional content.
To connect with clients, digital marketing is defined by the use of many digital channels where they spend a lot of their time daily. Not only that, online brochures, Email marketing, and Digital Marketing rely upon the tactics of digital marketing strategy for the websites itself to a business’s online branding asset.
Marketers can support a larger campaign through the free and paid channels at their disposal that depends on the goals of their marketing strategy because the best digital marketers have a clear vision of how each digital marketing campaign supports their goals.
To generate leads, a content marketer can create series of blog posts from a new ebook the business recently crafted and to promote these blogs, the social media marketer can help in promoting these posts through organic and paid posts and the people who download the ebook more information on company, an email marketer initially creates an email campaign to send them. But don’t you worry about that we will talk more about this scenario in some time.
These are some of the most common digital marketing examples and involved channels in each one of them.
To rank higher in research engine results pages this process is used for optimization to increase the amount of organic traffic your website receives and that includes blogs, websites, and infographics.
In order to transform qualified traffic to your website, there are numerous ways to approach SEO that includes:
2. Content Marketing:
For the purpose of transforming traffic growth, brand awareness, customers, and lead generation this term denotes the promotion and creation of content assets and these channels can play a part in your content marketing.
3. Social Media Marketing:
To increase drive traffic, brand awareness, and generate leads this practice promotes your content and brand on social media channels for your business that includes:
You can use tools like VAIRT if you are new to social platforms to connect channels like Facebook and LinkedIn in one place so you can simply schedule content for multiple channels at once.
4. Pay Per Click (PPC):
Paying a publisher every time your ad is click on PPC drives traffic to your website, Google Ads is one of the most common and high ranked example of PPC that allows you to pay for top slots on Google’s search engine.
5. Affiliate Marketing
For promoting someone else’s service or product this type can be a performance base to advertise so you can receive a commission on your website. This type involves:
6. Marketing Automation:
To automate your basic marketing operation this type focuses on the software and can be used to automate repetitive tasks by many marketing departments to do it manually:
7. Email Marketing:
It is used to be communicated with the audience and is usually used to promote discounts, content, and events. Email Marketing includes:
8. Inbound Marketing:
At every stage of the buyer’s journey, inbound marketing helps you to engage, attract, and delight clients so you can use every digital marketing tactics listed above throughout the strategy to create client experience. For example:
Through all the digital channels that are at a company’s disposal, digital marketers are in charge of driving lead generation and brand awareness and these channels involve the company’s own website, social media, search engine rankings, and company’s blog.
To properly measure the company’s performance across each one, a digital marketer usually focuses on a different key performance indicator and measures the website’s organic traffic coming from website visitors who found a page of the business’s website via a Google search.