Digital Marketing Complete Guide For Real Estate Agents

Real Estate Agents
Saturday September 21, 2019

Digital Marketing Complete Guide For Real Estate Agents

Will you believe me if I tell you that the number of people who go online consistently is increasing day by day with how accessible the internet is today? Well, it is. Not only that, Pew Research shows that constant internet usage among adults has been increased by 5% in the past 3 years. Since we all have already heard that offline marketing is not as effective as it used to be and it has really changed the way people shop and buys. You need Digital Marketing Strategy for your business to connect with your clients.

Connecting your audience at the right time in the right place has always been the base of marketing, so it indicates that you are required to interact with them on the internet, where they are already spending their time.

We effectively engage, attract, and delight customers online and talk a lot about inbound marketing at VAIRT but still get many queries from people all around the world about digital marketing so we planned to answer them. Let’s see what sort of questions people usually ask. 

Digital Marketing

To connect with current and prospective clients, digital marketing encompasses all marketing efforts that require the internet or uses an electronic device, e.g: social media, email, search engines, and other websites. 

Digital marketing and inbound marketing are virtually the same things but have a little difference. 

Why Digital Marketing?

Digital Marketing can occur online and electronically while the traditional marketing might exist in phone communication, print ads, or even physical marketing that indicates there are numerous endless possibilities for brands that involve video, social media, email, or website-based marketing offers.

With a variety of marketing tactics on a budget, you can even get creative and experiment because digital marketing has so many strategies and offers associated with it and you can even use tools like analytics dashboards to monitor the success with traditional promotional content. 

 Digital Marketing in Business

To connect with clients, digital marketing is defined by the use of many digital channels where they spend a lot of their time daily. Not only that, online brochures, Email marketing, and Digital Marketing rely upon the tactics of digital marketing strategy for the websites itself to a business’s online branding asset. 

Marketers can support a larger campaign through the free and paid channels at their disposal that depends on the goals of their marketing strategy because the best digital marketers have a clear vision of how each digital marketing campaign supports their goals.

To generate leads, a content marketer can create series of blog posts from a new ebook the business recently crafted and to promote these blogs, the social media marketer can help in promoting these posts through organic and paid posts and the people who download the ebook more information on company, an email marketer initially creates an email campaign to send them. But don’t you worry about that we will talk more about this scenario in some time. 

Digital Marketing Examples:
  1. SEO
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click
  5. Affiliate Marketing
  6. Marketing Automation
  7. Email Marketing
  8. Inbound Marketing

These are some of the most common digital marketing examples and involved channels in each one of them.

  1. Search Engine Optimization (SEO):

To rank higher in research engine results pages this process is used for optimization to increase the amount of organic traffic your website receives and that includes blogs, websites, and infographics. 

In order to transform qualified traffic to your website, there are numerous ways to approach SEO that includes:

  • On-page SEO: When looking at the website this type focuses on all the content that is in existence by searching keywords for their search volume or meaning so you can answer queries for readers and rank higher. 
  • Off-page SEO: When looking to optimize your website this type seeks on all the activity that takes place “off the page” and if you ask “What activity not on my own website could affect my ranking?” then the answer is known as backlinks and to earn these backlinks you are required to move your website up on all the right SERPs. 

2. Content Marketing:

For the purpose of transforming traffic growth, brand awareness, customers, and lead generation this term denotes the promotion and creation of content assets and these channels can play a part in your content marketing.

  • Blog Posts: It is to transform organic search traffic for your business by writing and publishing articles on a company blog that ultimately provides you with more offers to convert website visitors into leads for your sales group.
  • Ebooks and whitepapers: To help further educate website visitors, whitepapers, ebooks, and similar long-form content can be useful that allows you to exchange content for a reader’s contact information and moving people through the buyer’s journey. 

3. Social Media Marketing:

To increase drive traffic, brand awareness, and generate leads this practice promotes your content and brand on social media channels for your business that includes:

  • Twitter.
  • Facebook.
  • Pinterest.
  • LinkedIn.
  • Instagram.
  • Snapchat. 

You can use tools like VAIRT if you are new to social platforms to connect channels like Facebook and LinkedIn in one place so you can simply schedule content for multiple channels at once. 

4. Pay Per Click (PPC):

Paying a publisher every time your ad is click PPC drives traffic to your website, Google Ads is one of the most common and high ranked example of PPC that allows you to pay for top slots on Google’s search engine.

  • Paid ads on Facebook: To customize an image post, video, or slideshow the users pay for which Facebook will publish to the newsstand for the people belongs to your business audience. 
  • Twitter Ads campaigns: To the newsfeed of a specific audience the users can pay to place a series of posts or profile badges that are dedicated to accomplishing a specific goal for your business and this goal can be either more Twitter followers, or even app downloads and tweet engagement. 

5. Affiliate Marketing

For promoting someone else’s service or product this type can be a performance base to advertise so you can receive a commission on your website. This type involves:

  • Posting affiliate links from your social media.
  • Hosting video ads through the YouTube Partner Program.

6. Marketing Automation:

To automate your basic marketing operation this type focuses on the software and can be used to automate repetitive tasks by many marketing departments to do it manually:

  • Email Newsletters: Email newsletters can help you expand and shrink your contact list and not only sending emails to your subscribers. 
  • Social media post scheduling: You are required to post frequently if you need to grow your business presence on a social network so it makes manual posting a bit of an unruly process. 

7. Email Marketing:

It is used to be communicated with the audience and is usually used to promote discounts, content, and events. Email Marketing includes:

  • Follow-up emails to website visitors who downloaded something.
  • Blog subscription newsletter.
  • Tips or similar series of emails for customer nurturing.
  • Customer welcome emails.

8. Inbound Marketing:

At every stage of the buyer’s journey, inbound marketing helps you to engage, attract, and delight clients so you can use every digital marketing tactics listed above throughout the strategy to create client experience. For example:

  • Video marketing vs commercial advertising.
  • Blogging vs. pop-up ads.
  • Email contact lists vs. email spam. 
What does a digital marketer do?

Through all the digital channels that are at a company’s disposal, digital marketers are in charge of driving lead generation and brand awareness and these channels involve the company’s own website, social media, search engine rankings, and company’s blog. 

To properly measure the company’s performance across each one, a digital marketer usually focuses on a different key performance indicator and measures the website’s organic traffic coming from website visitors who found a page of the business’s website via a Google search.

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