Real Estate Website SEO: The Plain-English Guide to Meta Tags

Real Estate Technology Search Engine Optimization
Friday September 27, 2019

Real Estate Website SEO: The Plain-English Guide to Meta Tags

SEO guides you to rank for the keywords and allows you to get on page one of Google that matters most for your business and in fact, you already know the importance of it. Potential customers who are searching for your service or product can get in front through a good SEO that can help those users become your long-term and brand loyalist clients.

It is crucial to know how to incorporate Meta tags to excel at On-Page SEO into each one of your web pages that help search engines correctly categorize your pages to ensure higher rankings for more exposure to the audience you are trying to get.

You might be thinking what are Meta tags? So here we are providing you with the best instructions and the most important Meta tags to begin incorporate meta tags into your HTML.

What are Meta Tags?

Meta tags help define the content placed in the head section of your code in HTML of a web page that enables search engines to categorize your content for the correct search terms and help you rank on the SERP’s for the right keywords.

Since they allow search engines to more easily categorize your webpage’s content these are in fact, useful from an SEO point of view. Canonical tags, Meta content types, robots Meta tags, and title tags are some of the common examples of Meta tags so let’s get through these now.

Examples of Meta Tags
  • Canonical tags
  • Meta content type
  • Robot Meta tags are some main examples of meta tags.

You might have heard the term “alt tag” which is why you might consider alt text a part of meta tag but I want you to note that alt text is an attribute and not a tag and is incredibly important for overall SEO strategy regardless of its classification.

The code example for alt text in your HTML is as follow;

<imgsrc=”metatag.jpg” alt=”Meta tag picture”>

  • Canonical tags

Search engines see your pages as duplicate versions if you have a single page with multiple URLs or numerous pages with similar content of the same page, just like http://google.com and www.google.com point to the same webpage and Google sees https:// and “www” as duplicate versions of the same page that means that Google rarely checks your desktop version and consistently crawls the version of your homepage so, for this purpose it is crucial to use a canonical tag that tells Google if it finds this same content somewhere else please disregard.

Canonical tags are the most important for your webpages and to insert it you can simply put the code in your HTML.

  • Meta content type

It allows you to specify a character set for each web page and the media type where you will want to involve this on all of your pages that make sure that your pages are displayed correctly on all browsers. For instance;

<meta http-equiv=”Content-Type” content=”text.html; charset=utf-8”/>

  • Robot Meta tags

Search engine will obey the default index if you don’t require a robot Meta tag and there could be many reasons you want to change the robot meta tag to influence the behavior of search engine indexing and crawling, some of the most common robot meta tags are as follow;

nofollow- from following links prevents Googlebot from this page.

noindex-  It will avoid the webpage from being indexed by google.

  • Title tags

Title tags guide the readers to understand the major factor in helping search engines and what your content is about and ensures consistency and pops up on your web page, web browser and social networks.

Google will create one for the SERP’s for you if you do not include the title tag that will undoubtedly hurt your ranking.

<head>

<title>Example Title</title>

Paste this code to include the title tag on each of your web page into your HTML.

 Meta tags vs Meta descriptions

Meta descriptions are one example of a meta tag and It is a snippet that summarizes a page’s content up to 160 characters that are shown in search results by search engines and it can be edited to encourage people to click through the webpage even if it not an official ranking factor in Google Search Results. It is something that helps the searcher to decide if he wants to click the link to a webpage or not, so basically it convinces readers to choose your site and the bolded words show which words match with your search query.

An example of the code for meta descriptions for your web page’s HTML is:

<head>

<meta name-“description” content-“This is an example of my meta description.”>

</head>

How to add Meta tags to WordPress
  • Go to “Settings” and then click “Meta Tag Manager”.
  • On the Meta Tag page, insert your Meta tags with reference names.
  • Lastly, click the “Save Changes” button.
  • Alternatively, you can add meta tags to the header.php template file in your WordPress Theme – at the top, you will see DOCTYPE tag and below you will see: <title><?php bloginfo(‘name’); ?><?phpwp_title();></title>.
  • Below this line, you can add Meta tag information including content, language, author, or contact.
  • You might also try a WordPress meta tag plugin.

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